The power of PUMA's Cell technology is well known. These shoes, however, use the technology in a completely new way to give you the comfort and traction you want. Take the sculpted 10Cell unit on the heel, for instance, which not only provides stable cushioning, but also adds some real design flare to the overall look of the shoe. Rubber coverage on the outside, meanwhile, ups the traction and control you'll get. Cell technology has never looked so stylish.